A commenter on my blog brought to my attention the fact that Rep. Sheila Jackson Lee, a congresswoman from Texas, recently spoke out against the racist and stereotypical Pepsi commercial that aired on Superbowl Sunday 2011. Here is the video:

I viewed the footage of Rep. Lee and I must say, WOW. This woman is so brave that it made me beam with a renewed pride. She went before a crowd of white, non-black and male faces to speak up on a very specific issue that concerns many black women in her district and beyond. She did so very eloquently and succinctly - straight to the point. 

Her speech kind of reminded me of the civil rights leaders of 30 to 50 years ago. They didn't have any problem speaking their mind in public even if many people would disagree.

While I'm certain a number of people will try to insult Rep. Lee for speaking her mind on a very real issue that concerns black women (unfair and biased negative media portrayals), she is a shero in my mind for doing this.

As I stated earlier, the uproar is not about this Pepsi commercial alone. This commercial is a tipping point after literally years of media biases and stories that paint black women as a whole in a very negative light.

If you're still confused about why people are upset, think of it like this: if you pull a tension band further and further back over an extended period of time, eventually that band is either going to SNAP or go sailing into the sky!

Well I firmly believe that after this latest offense from Pepsi, black women are going to go soaring toward justice on a number of matters. Black women empowerment and positive messages about black women. 

That's what this website is all about after all- it is by, for and about classy black women making strides in this and other countries.

Thank you again to Rep. Sheila Jackson Lee of Texas. Regardless of what folks say about you after speaking out for us on the House floor regarding this Pepsi commercial, we love you, respect you and appreciate you for saying what many black women are thinking in such a public way.

Don't forget to sign the petition (Boycott Pepsi - Racist Superbowl Commercial Stereotypes Black Women) if you haven't done so already.

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  1. Anonymous On February 13, 2011 at 1:19 AM

    This was excellent. And very brave.


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