Classy black ladies, do you remember when I wrote that we must hold the media and commercial companies accountable for the negative stereotypes they promote about black women? Well the Pepsi commercial that aired during the Superbowl this evening is a perfect example of what I mean.
Have you seen this racist Pepsi commercial that negatively stereotypes black women as angry and violent? In it a black woman bullies her black husband for eating bad things and at the end throws a can of Pepsi at a white woman he smiles at. Think I'm kidding? View the video here (you may have to click to see it on Youtube):
View the Racist Superbowl Commercial that Negatively Stereotypes Black Women Here on Youtube
This video was a part of a Pepsi contest and guess what? It won and was displayed for millions to view! From what I've heard (not entirely sure) it was created by a white man. Now do you think the people that this producer chose for these roles was purely coincidental OR did he make that choice to play on the negative stereotypes of the angry black woman that the media puts out day in and out?
So again black ladies, I implore you to step up and say something. It is unacceptable for the media to continue to perpetuate these negative stereotypes of black women. You must DO something.
Easy 1-2-3 plan of action black ladies:
1) Boycott Pepsi. Drink another soda if you must drink soda at all. Pepsi also owns a number of other brands, like Gatorade, SoBe, Lipton, Ocean Spray, Sierra Mist and Mountain Dew. See all Pepsi brands here.
2) Contact Pepsi right now. Let them know you don't appreciate them using black women as target practice. Send them an email at one or all of the addresses below:
Consumer Response Team:
Send a letter:
700 Anderson Hill Road
Purchase, NY 10577
3) Sign the petition to boycott Pepsi products and support an ANTI-anti-black women efforts. Pass this petition around to all of your Facebook and Twitter friends.
TAKE ACTION ladies. Do not allow the media to continue to get away with disrespecting the image of black women.
Our ancestors, the Harriet Tubmans and Rosa Parks of the past, would fight back, as they did to get us the rights that we enjoy today. Continue that tradition!