Classy black ladies, do you remember when I wrote that we must hold the media and commercial companies accountable for the negative stereotypes they promote about black women? Well the Pepsi commercial that aired during the Superbowl this evening is a perfect example of what I mean.

Have you seen this racist Pepsi commercial that negatively stereotypes black women as angry and violent? In it a black woman bullies her black husband for eating bad things and at the end throws a can of Pepsi at a white woman he smiles at. Think I'm kidding? View the video here (you may have to click to see it on Youtube):

View the Racist Superbowl Commercial that Negatively Stereotypes Black Women Here on Youtube

This video was a part of a Pepsi contest and guess what? It won and was displayed for millions to view! From what I've heard (not entirely sure) it was created by a white man. Now do you think the people that this producer chose for these roles was purely coincidental OR did he make that choice to play on the negative stereotypes of the angry black woman that the media puts out day in and out?

So again black ladies, I implore you to step up and say something. It is unacceptable for the media to continue to perpetuate these negative stereotypes of black women. You must DO something.

Easy 1-2-3 plan of action black ladies:

1) Boycott Pepsi. Drink another soda if you must drink soda at all. Pepsi also owns a number of other brands, like Gatorade, SoBe, Lipton, Ocean Spray, Sierra Mist and Mountain Dew. See all Pepsi brands here.

2) Contact Pepsi right now. Let them know you don't appreciate them using black women as target practice. Send them an email at one or all of the addresses below:

Media Relations:
pepsicomediarelations@pepsi.com
mediarelations@pepsi.com

Consumer Response Team:
http://www.pepsico.com/Contacts.html

Send a letter:
Tricia Lynch
PepsiCo
700 Anderson Hill Road
Purchase, NY 10577

3) Sign the petition to boycott Pepsi products and support an ANTI-anti-black women efforts. Pass this petition around to all of your Facebook and Twitter friends.

TAKE ACTION ladies. Do not allow the media to continue to get away with disrespecting the image of black women.

Our ancestors, the Harriet Tubmans and Rosa Parks of the past, would fight back, as they did to get us the rights that we enjoy today. Continue that tradition!


Comment

THERE ARE 20 COMMENTS FOR THIS POST

  1. Neecy On February 6, 2011 at 6:24 PM

    Totally disgusted and TIRED of this nonsense! Black Women need to stand up and stop allowing our womanhood and image to be pulled through the mud. Its time we become vocal about this b/c sitting quietly is not going to make it go away. Thank you for recognizing this and calling to action what we need to do to put na end to this mess.

      hibiscusco On February 6, 2011 at 6:58 PM

    Hello,

    Just did a little googling and that link with the Pepsi brands is only for drink products. This link has the food and drink brands plus PepsiCo international brands ... http://www.pepsico.com/Brands.html

      Anonymous On February 6, 2011 at 8:04 PM

    THANK YOU for starting this, I have signed the petition - the assault on Black women is getting out of hand! Someway, we have to find SOMETHING that will most effectively fight against these depictions. - AJ

      Anonymous On February 6, 2011 at 8:18 PM

    I also sent the letter below (full text under email section) to the following email addresses:

    investor@pepsico.com,
    shrrelations@bnymellon.com,
    sgsupport@suppliergateway.com,
    pepsicomediarelations@pepsi.com,
    mediarelations@pepsi.com




    "Dear PepsiCo -

    Your ad on February 06, 2011 - the ad that ran during the SuperBowl - depicting a Black woman harassing her male partner and then attacking a White woman is racist against Black women and is perpetuating old, outdated stereotypes.

    You should be ashamed, and I will not be purchasing ANY more of your products from this day forth. With a huge consumer base consisting of Black people, your negative ad portraying Black women as violent harpies is degrading and a false depiction of Black women.

    Ads like this endanger the reputations and lives of Black women. For example, you may remember the case of a white woman falsely accusing a Black woman of throwing acid in her face - when in fact she rubbed it on her own face. However, because of the way it was reported in media venues, many people believed a Black woman did a criminal act to a White woman, although her acid was, in fact, self-inflicted. You also continue to perpetuate the stereotype of Black woman as overly-aggressive, mean, controlling, and incompatible with everyone.

    By portraying Black woman in this light, you are lying about ALL Black women to the large TV-viewing audience. PepsiCo should be ashamed for such a demonic ad.

    STOP these false, negative, and overtly racist and stereotypical depictions of Black Women."

      Anonymous On February 6, 2011 at 8:50 PM

    Ok, so I agree that the commercial is depicting Black women as being controlling but it is also racist against white women. Why in the world did pepsi think it would be a good idea for a black woman to throw a can of soda and hit the white woman! They really did not think this commercial through very well!

      Aabaakawad On February 7, 2011 at 3:32 AM

    Pepsi is owned by Frito-Lay, even bigger.

    http://www.fritolay.com/our-snacks/full-list-of-brands.html

      Black Equality On February 7, 2011 at 1:46 PM

    I don't see how this was racist at all. I'm sorry, I don't. I see a wife who cracks the whip at her husband, which can happen with anybody, be they black, white, or purple! I think this is just an excuse for people to get angry and to get attention.

      Anonymous On February 8, 2011 at 11:19 AM

    MSNBC online is covering this issue and the protests around this:

    http://www.msnbc.msn.com/id/21134540/vp/41475603#41475603

    Good job Classy Black Lady for starting this petition, and possible helping to get this offense attention.

      CB Lady On February 8, 2011 at 6:11 PM

    Thank you to anon for calling my attention to the MSNBC story!

      CB Lady On February 8, 2011 at 6:14 PM

    Please keep spreading word about the petition posted, we need as much support as possible.

    IMO this story is not an isolated incident. It is the tipping point for many black women who are simply FED UP with the negative media portrayals of black women over the past few years.

      Anonymous On February 9, 2011 at 8:40 AM

    It's racist for you to think black woman are the only ones that act this way.

    My asian wife does the same (more or less) to me.
    Grow a sense of humor.

      Anonymous On February 9, 2011 at 10:26 AM

    From a contributor on WAOD: "BREAKING NEWS

    Congresswoman Sheila Jackson Lee (D-TX) denounced Pepsi Ad on House floor yesterday:

    http://thehill.com/blogs/floor-action/house/142929-jackson-lee-blasts-demeaning-pepsi-super-bowl-ad

    Once again, the blogosphere impacts public policy.

    Too cool.

    Kudos to Big Hollywood for the link."

      Anonymous On February 9, 2011 at 12:59 PM

    You've come a long way, baby. Don't you find it ironic that black women are angry about an expensive ad campaign targeting them as married and having the power in their relationships. Or is it just sad that we live in a time where it is apparently hilarious to assault a woman in a park and run away... if she's white.

      Anonymous On February 9, 2011 at 6:38 PM

    Frankly, I am a white woman and was totally offended by this commercial. It most DEFINITELY displayed the angry black, hard-looking female. It angered me even more that the stereotypical woman that the black male leaves his black wife for is a blond, white woman. I was shocked when I saw the commercial and even my students at school pick up on the racism. It didn't take a genius!!!

      CB Lady On February 10, 2011 at 11:30 AM

    @ anon
    "From a contributor on WAOD: "BREAKING NEWS

    Congresswoman Sheila Jackson Lee (D-TX) denounced Pepsi Ad on House floor yesterday:"

    ---
    This is why it's important to make your voice heard. I respect Congresswoman Lee for having the guts to speak up about this in such a public format. What many folks just don't understand is that this is a tipping point, not an isolated incident, that black women are upset about. Thanks for the link

      Lisa On March 3, 2011 at 7:24 PM

    Okay - so.... Tyler Perry and his "mad black woman" franchise? Are these letters going to him, too? What is up people.

      CB Lady On March 5, 2011 at 10:23 PM

    @ Lisa it is disingenuous to compare tyler perry with the senselessly angry black woman in this commercial. tyler perry presented his movie "diary of a mad black woman" as a representation of a mild-mannered black woman who was nearly drawn to the edge due to bad treatment by her husband but overcame her issues in the end in a positive way. this pepsi commercial simply presented a negative stereotype of an angry black woman who is mad at the world for no particular reason and taking out her frustrations in a senseless manner. two very different messages. thanks for posting

      Devin On April 27, 2012 at 8:52 AM

    Lisa --- Tyler Perry shows a plethora of personalities within the Black community. He makes us human. If someone wishes to focus on the big, sassy, violent, gun toting Madea while ignoring the sophisticated Black female doctor and the delicate well spoken Black female college student ... then that's their issue. BESIDES, Tyler Perry HAS received MORE than his share of criticism. This does NOT detract from Frito-Lay/Pepsi's lack of good corporate decision making. They can't be THAT oblivious to the incindiery PR implications of such a dumb-ass decisision. They could have produced this commercial with an all White or allBalck cast and there would've been no issue.

      Tess Elizabeth On September 22, 2012 at 1:02 PM

    Wow there is a lot of publicity around the standoff against such a piece of advertisemnt less than 3 minutes. Can we divert all of this action and like indignity to more important social issues. This commercial is a offers us stereotypes (!!) that offers no appeal?Fact.I think I can deal with that by disapproving and not supporting idiocy, but not distracting from bigger issues in the Black community that are much more sensitive topics. Who're we to get stressed and easily angered by something only insensitive male could write? Do we ever focus on the one great speech given by sometiming elected officials or do we back the officials who have time and time again responded with critism by facing it head on instead of distracting us with the barest minimum of "tipping points". We're always allwing ourselves to be so emotionally pushed and distracted by potrayals of us vs. the world. Take awhile to see that "No one can make you feel inferior with out your consent."

      CB Lady On September 24, 2012 at 2:22 AM

    @Tess this story is over a year old. I hear your point, but at the same time who are we to tell someone how they should feel or react? When members of the Jewish or Asian community feel disrespected they speak up and no one tells them how to feel about it. Their opinions are respected. Many black women did not like this commercial and voiced their opinions -- their opinions should be respected just the same without people trying to make them feel bad about speaking up. In any case, this Pepsi boycott caused a lot of black women to stop drinking sugary Pepsi products (myself included) and that alone is a winning outcome. Thanks for your comment!

     

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