After weeks of persistent tweets, calls and boycotting of sponsors, Vh1 finally caved to the pressure and decided to end their show Sorority Sisters in a not so spectacular way. They are "dumping" the final episodes on a Friday night, which is basically the same as saying "just get rid of it."
This boycott taught me a few things that I didn't know (like how defiant VH1 and certain advertisers would be to a serious boycott movement) and also affirmed a few that I did know. Here they are:
1. Money talks, B...S... walks
When VH1's advertisers started calling them up saying "please take our ads off Sorority Sisters" the show became more of a charity than a profit-driven vehicle. VH1 isn't in the business of doing things for fun -- it's all about the money.
I will post a list of the advertisers who defiantly refused to remove their ads as soon as I have it. I believe these are the companies that will be most likely to give the middle finger to *any* movement against negative black images in the media. If you want bad reality TV gone, withdraw support from these companies.
2. Some people will do or say anything to defend negative TV.
It's so important to ignore detractors & deflectors when you're moving toward a goal. They will always be there, trying to trip you up and make you feel like you're wasting your time. Some are being paid to do so.
3. VH1 producers and bosses are some stubborn SOBs!
Since the days of Flavor of Love, I've never seen a VH1 television show be forced off the air by a protest or public pressure. This was the first serious test of what it would take, and I'm a little surprised (but not very) by how defiant VH1 was about keeping this show around despite lower ratings, 70 advertisers pulling out and the possibility that it could activate future boycott movements against their channel. They barely even did any advertising or promotion for the show.
4. A television network like @VH1 cares, knows and respects so little about the black community that they thought #SororitySisters would fly with 100+ year old organizations!
These are the same organizations that cultural icons like Coretta Scott King, Dorothy Height and Zora Neale Hurston joined. They were established at the turn of the 20th century and continued going strong through countless social movements. Look at any major positive black movement and you'll see black sorority members at the helm. And despite this level of disrespect from VH1, black people continue to support their channel and shows.
5. Good things can come from bad situations.
Here's the silver lining from the #BoycottSororitySisters movement: I've heard talks amongst sorority and fraternity members who want to target reality TV in discussions and forums on college campuses. It's no secret that a large portion of the reality TV target is young black college aged women, 18-25.
Who knows, maybe VH1 did the black groups who are against negative reality TV a favor in a way -- but they certainly didn't do any favors for their network or the women (cast members) who chose to join Sorority Sisters. This is a legacy they will find hard to shake.